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Active Problem: Enterprise Checkout Drop-off

Stakeholder Perspectives

Function

Engineering

"The current validation logic for enterprise tax IDs is synchronous and times out on 3G connections, causing 'ghost' form submissions."

Supporting Evidence
GH
Issue #1082: Validation Timeout
Sn
504 Gateway Timeout +14%
Function

Product

"We're asking for 6 optional fields before the credit card entry. It increases cognitive load and friction for the primary conversion goal."

Supporting Evidence
Mx
Funnel: Step 3 Drop-off
Hj
Rage Click Map
Function

Customer Success

"Large accounts complain that they can't save progress. If they miss one field, the whole form clears on mobile refresh."

Supporting Evidence
In
Ticket: 'Lost progress'
CS
Q3 Churn Risk: Enterprise