Active Problem: Enterprise Checkout Drop-off
Stakeholder Perspectives
Function
Engineering
"The current validation logic for enterprise tax IDs is synchronous and times out on 3G connections, causing 'ghost' form submissions."
Supporting EvidenceIssue #1082: Validation Timeout
504 Gateway Timeout +14%
Function
Product
"We're asking for 6 optional fields before the credit card entry. It increases cognitive load and friction for the primary conversion goal."
Supporting EvidenceFunnel: Step 3 Drop-off
Rage Click Map
Function
Customer Success
"Large accounts complain that they can't save progress. If they miss one field, the whole form clears on mobile refresh."
Supporting EvidenceTicket: 'Lost progress'
Q3 Churn Risk: Enterprise